102.12.23 Photo Press Release

102.12.23 Embedded Marketing (Examples in Taiwanese Drama)

1. 幸福選擇題 (41集)
    18:19 HTC (cell phone)



2.幸福選擇題 (46集)
    38:51 奇多 (food)



3.幸福選擇題 (47集)
    30:49 ASUS (computer)



4. 小資女孩向前衝 (19集)
    3:46 / 4:33 萬歲牌元氣堅果飲 (drink)

5. 梁靜茹-小愛情
    0:09 ANEW (skin product)

102.12.19 Final Project (Product Improvement) Draft

Our product is a drink holder.
Unlike plastic bags, using this product is not only fashionable but also environmental.

102.12.16 Public Service Announcements

PSA Project

Our group members: Rico, Emma, Vita, Alice, Polly 

Work Distribution :

Photos: Rico & Emma

Video (Dog version) : Video production- Vita, voice over- Rico 

Video (Cat version) :  Emma

Printed AD (Dog version) : Polly

Printed AD (Cat version) : Alice

Scripts Discussion : Rico, Emma, Alice, Polly

Scripts Translation : Rico, Emma

Logo: Rico 

*Commercial (Dog version):

(Scripts)

Do you know how “Euthanasia” is operated?

It is a cruel process to stab at animals' heart with an injection.
Mostly, they will struggle fiercely, so they have to be stabbed many times to complete the procedure. However, it will caused a lot of pain while the animals are still conscious until they finally succumb to death.

According to the animal protection law, the animals in the shelter should be euthanized after 12 days if no one adopts them. In Taiwan, 120,000 stray dogs are killed every year, so 13 stray dogs die per hour in average.
They are waiting for a light of hope.

Adopt me
No purchase

No abandonment 

No euthanasia 

*Commercial (Cat version):

(Scripts)
Do you know where those cuddly kittens in the pet store come from?

Reportedly, a female cat not having neutered can produce 8 kittens, and six of them are female. When they grow up, these six cats will produce 64 kittens. A cat can produce 16 kittens in a year, so two years after, a cat can produce 3136 kittens. In the end, they will be abandoned. Why life should be brought? 
Give money ≠ Give promise

Adopt me

No purchase

No abandonment 

No euthanasia 

*Printed AD (Dog version):

*Printed AD (Cat version):

My reflection :

I was responsible for the printed ad, cat version. In fact, it was not difficult to make a printed ad. The only difficulty that I encountered was the font. I spend a lot of time to trying every font in my computer. And finally came out with this one. Overall, I liked my work. But I was really sorry for the mistake of misspelling. It was my fault. 

Honestly, I thought our group members, especially Rico and Emma, felt really upset and disappointed because they spent a lot of time taking pictures and made commercial, but it seemed that not everyone satisfied with our work. For me, I felt sorry because of my carelessness and felt a little bit disappointed about the result. 

102.12.2 Copywriting

Resource: http://www.sharenator.com/Very_creative_advertisement_from_WWF/

1.What kinds of headline was used?
It's an informative headline.

2.Was there a subhead and a slogan?
The slogan was ''Before it's too late.'' in the bottom of right corner. No subhead.

3.Was the visual attractive?

I think it was attractive. The lung-shape forest first draws our attention and we can see one fourth of the forest was destroyed. 

4.Was the overall lay-out creative? Does it make the readers think? In what way?

Yes, it was creative!  I think the author used the lung-shape forest to symbolize that forest is the heart of our earth. And we should stop cutting trees and wasting natural resources. It tells that we are responsible for protecting the earth. 

102.11.18 Comic making

102.11.11 My second podcast

https://audioboo.fm/boos/1720420-my-second-podcast

listen to ‘My second podcast’ on Audioboo

Good evening. It's 5 o'clock. I'm Alice with EZ News on ICRT.

  Typhoon

The strongest typhoon this year slammed into the central Philippines today. The storm set off landslides and knocked out power and communication lines in several provinces. At least four people died. Nearly 720 thousand people were forced to evacuate before Typhoon Haiyan's arrival. Due to cut-off communication, it was impossible to know the extent of casualties and damage.

Russia

Russia's Foreign Ministry says Syria's main Western-backed opposition group is refusing to participate in talks in Moscow. A ministry spokesman says the Syrian National Coalition is ''blocking and refusing to participate'' in the talks, which would focus on resolving the humanitarian crisis in Syria. Russian officials had hoped the talks would bolster prospects for a proposed peace conference the U.S. and Russia are trying to convene in Geneva.

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According to Central Weather Bureau forecasters, it will be clear over much of

Taiwan this evening, with lows of 23 or 24 in the north and south, 22 in the
center.

Tomorrow, expect more sunny skies, though there may be some clouds in the
south. Highs then will peak at 30 or 31 north and south, 29 mid-island.

Right now, it's

26 in Taipei

27 in Taizhong

27 in Kaohsiung

That's EZ News at 5. I'm Alice. Bye.

resource: http://www.icrt.com.tw/newsroom_eznews.php?type_name=afternoon&poId=6&ptId=26&pthreeId=9

102.11.5 E-zine (Midterm assignment)

E-zine of our group:

La Vie (Edition A)
http://issuu.com/rainfir0927/docs/la_vie__edition_a_

La Vie (Edition B)
http://issuu.com/rainfir0927/docs/la_vie__edition_b_ 

-------------------------------------------------------------------
This is the link of my part of E-zine.
I appreciate about comments.
If you want to give me your suggestions, welcome to leave messages below. :)

By the way, some of the images inside my E-zine were grabbed from Google Image.
Finally, I hope you enjoy it! :)

http://issuu.com/alicejheng.eliseworks/docs/combined_document_8

--------------------------------------------------------

My reflection on my E-zine project:
Honestly, I encountered a lot of difficulties when I was doing this project. 

One of the biggest problems is software. I don't know which software can I used to edit E-zine.

First, I used Painter and Word to edit layouts, but the images became vague when I enlarged them.
So I used Photo Impact 12 to edit, but it was really hard for me to edit. Then, I tried the third one, 
Illustrator. Finally, I used it to complete all my layouts.  
It's really fun for me to do this work. Through this assignment, I'm not only know more about software
but also enjoy editing E-zine. 

102.10.14 My first podcast

listen to ‘My first podcast ’ on Audioboo

I’m Alice and welcome to Radio Alice Wonderland. Today, I’m going to share with you 10 things about learning English that make me happy.

           

1.      Chat with foreigners and make friends with them

2.      Read articles that written in English

3.      Have the ability to write English articles

4.      Understand lectures that are taught by foreign teachers

5.      Sing English songs and understand the meaning of lyrics

6.      Watch English TV series as an entertainment

7.      Have the ability to teach others who want to learn English

8.      Help people who don’t learn English to communicate with foreigners

9.      Gain confidence when I practice speaking

10.  Train my articulation to be more alike a local person

Well, this is the end of my first podcast. I’m Alice. Thank you for listening. Bye.

102.9.30 Make Coverlines (p.32)

2. ''She's fantastic!'', Jen and Paul
3. Stunning ways to makeover your garden easily.
4. The hottest ways to help you lose TEN kilos in TWO month!
5.  Exercising fits you, help you quit smoking and give up nicotine.
6. The top 100 coolest cars this year
7. The greatest guitar songs tracks ever!

102.9.29 A Photo That Is Meaningful to Me

Is this dress beautiful? To tell you the truth, I was the designer and the one who made it. When I was a senior high school student, I specialized in a very special department which was called fashion design.
This photo was taken before it was shown in an exhibition. In my senior high school, if you were a student of fashion design, you must design and make a beautiful dress before graduation. And after you finish it, it will be shown in a decorated closet in an public exhibition. 
I can still remember that event vividly; my classmate, friends and teachers worked very hard for the graduation exhibition. Although designing the dress and making it was hard for me and sometimes made me feel frustrated and exhausted at that time, I eventually felt full of happiness in my heart when I finally saw it on our graduation exhibition. I felt so proud of myself!
Now, I always look at this photo every time I feel tired to study English. This photo reminds me of my original intention to study in English at Wenzao; it encourages me to keep up and also gives me confidence to do everything.  

102.9.23 In-class Exercise

1. When was this photo taken?   The writer's first year at university 
2. Who took the photo?   Lori Smith, the writer
3. Where was this photo taken?   It was taken round the corner from the writer's halls of residence.
4. Why was this photo taken?   Because he wants anyone who sees the photo can think deeper and inspired by it. 
5. Why is this photo meaningful for the writer?   Because the graffiti inspires the writer and makes he think more.
6. What is the story behind this photo?   It related to the issue of gays.
7. Who are the characters in the story?   The writer and his friends
8. Where is the setting?   The place where the writer lives. 
9. What are the series of Events?   The writer saw this graffiti and talked with his friends about it. And it makes he think  more on the issue of gay.
10. What is the 'tension' generated in the story?   He can not get used to his university  life.
11. What is the climax in the story?   The writer realized that he should cares more about the attitude when getting along with gays. 
12. What is the resolution?    If only everyone thought, the world would be a better place.
13. What is the message behind the story?   We should not treat others bad just because he is a gay.

102.9.16 Robbery : private kindergarten shocked

A thief broke into a private kindergarten in Ipswich, Suffolk about 11-12 pm this morning. This guy used tools to break walls and stole a safe containing which contains £ 1,200 in the nursery’s wheelie bin. The nursery school replied that they were so shocked to be the thief's target. And police responsed that they will do everything to arrest the thief.