102.12.23 Photo Press Release

102.12.23 Embedded Marketing (Examples in Taiwanese Drama)

1. 幸福選擇題 (41集)
    18:19 HTC (cell phone)



2.幸福選擇題 (46集)
    38:51 奇多 (food)



3.幸福選擇題 (47集)
    30:49 ASUS (computer)



4. 小資女孩向前衝 (19集)
    3:46 / 4:33 萬歲牌元氣堅果飲 (drink)

5. 梁靜茹-小愛情
    0:09 ANEW (skin product)

102.12.19 Final Project (Product Improvement) Draft

Our product is a drink holder.
Unlike plastic bags, using this product is not only fashionable but also environmental.

102.12.16 Public Service Announcements

PSA Project

Our group members: Rico, Emma, Vita, Alice, Polly 

Work Distribution :

Photos: Rico & Emma

Video (Dog version) : Video production- Vita, voice over- Rico 

Video (Cat version) :  Emma

Printed AD (Dog version) : Polly

Printed AD (Cat version) : Alice

Scripts Discussion : Rico, Emma, Alice, Polly

Scripts Translation : Rico, Emma

Logo: Rico 

*Commercial (Dog version):

(Scripts)

Do you know how “Euthanasia” is operated?

It is a cruel process to stab at animals' heart with an injection.
Mostly, they will struggle fiercely, so they have to be stabbed many times to complete the procedure. However, it will caused a lot of pain while the animals are still conscious until they finally succumb to death.

According to the animal protection law, the animals in the shelter should be euthanized after 12 days if no one adopts them. In Taiwan, 120,000 stray dogs are killed every year, so 13 stray dogs die per hour in average.
They are waiting for a light of hope.

Adopt me
No purchase

No abandonment 

No euthanasia 

*Commercial (Cat version):

(Scripts)
Do you know where those cuddly kittens in the pet store come from?

Reportedly, a female cat not having neutered can produce 8 kittens, and six of them are female. When they grow up, these six cats will produce 64 kittens. A cat can produce 16 kittens in a year, so two years after, a cat can produce 3136 kittens. In the end, they will be abandoned. Why life should be brought? 
Give money ≠ Give promise

Adopt me

No purchase

No abandonment 

No euthanasia 

*Printed AD (Dog version):

*Printed AD (Cat version):

My reflection :

I was responsible for the printed ad, cat version. In fact, it was not difficult to make a printed ad. The only difficulty that I encountered was the font. I spend a lot of time to trying every font in my computer. And finally came out with this one. Overall, I liked my work. But I was really sorry for the mistake of misspelling. It was my fault. 

Honestly, I thought our group members, especially Rico and Emma, felt really upset and disappointed because they spent a lot of time taking pictures and made commercial, but it seemed that not everyone satisfied with our work. For me, I felt sorry because of my carelessness and felt a little bit disappointed about the result. 

102.12.2 Copywriting

Resource: http://www.sharenator.com/Very_creative_advertisement_from_WWF/

1.What kinds of headline was used?
It's an informative headline.

2.Was there a subhead and a slogan?
The slogan was ''Before it's too late.'' in the bottom of right corner. No subhead.

3.Was the visual attractive?

I think it was attractive. The lung-shape forest first draws our attention and we can see one fourth of the forest was destroyed. 

4.Was the overall lay-out creative? Does it make the readers think? In what way?

Yes, it was creative!  I think the author used the lung-shape forest to symbolize that forest is the heart of our earth. And we should stop cutting trees and wasting natural resources. It tells that we are responsible for protecting the earth.